The Opportunity
Utilising the most iconic billboard in London.
The Approach
Project the biggest brand statement from Apple to London on Battersea Power Station.
The Solution
Create an iconic moment at an iconic location by paying tribute to London.
Role Creative Director of Visual Design
Agency House337
Year 2023
The power of Spatial Audio at BPS
A big brand moment. A moment to come together. Three staged evening event that builds in energy. Apple silhouettes on a huge scale. Gamified dance offs. A Grand Finale, dance with Dua Lipa (with a twist).The power of Spacial Audio at BPS.
Do More On Battersea Power Station
Transforming this iconic structure into a homage to creativity: envision breathtaking art on London's grandest canvas. Honouring established artists while spotlighting emerging talent, akin to how "Shot on iPhone" showcases user-generated content at global landmarks, we showcase stunning artwork by both renowned and rising talents on London's most illustrious stage.
REFLECT
Mental health is an important trending topic, let's highlight World Mental Health Day (Oct 10th) by creating mindful sensory experiences with BPS as the centre piece. Reflect.
RESULTS
Following the presentation of these concepts to the team, they embraced our DMOiP proposal, leveraging the renowned artist David Hockney to infuse Christmas spirit into London's Battersea Power Station with "Bigger Christmas Trees."
