The Opportunity
To create brand uplift and awareness on one of the worlds busiest high streets.

The Approach
Get people excited and celebrate the store opening.

The Solution
For every new store opening, we crafted a unique brand tailored to reflect the essence and culture of the local community.

Role Creative Director of Visual Design
Agency House337
Year 2023

BROMPTON ROAD, LONDON

Using a wildflower theme, inspired by Hyde Park flora, we welcomed customers into a bright, vibrant space where ideas can take seed, flourish and grow.

AUGMENTED REALITY

Throughout the store construction period, the entire storefront was enveloped with the creativie from top to bottom. With its captivating design and high footfall, there arose an opportunity to further enhance engagement. By simply scanning the QR code, users could transport themselves into the enchanting world of Apple's wildflower garden.

SURPRISE AND DELIGHT

Apple is famously known for its dedication to surprise and delight. We made sure to embrace these values wherever we could. For the Apple homepage, we designed an interactive takeover to both delight and inform users about the upcoming store opening.

STORE PAGE

For every new store opening, there's a consistent presence on .com featuring store information and details about events occurring during various stages: pre-opening, grand opening, and post-opening.