Petra VR (Copy)
WITH GOOGLE MAPS
Petra VR (Copy)
WITH GOOGLE MAPS
EXPLORE PETRA IN VR
Take an immersive virtual tour of Petra, the lost city of stone. Unearth its ancient tombs and hidden treasures in 360 with Google Cardboard. Visit https://g.co/petravr.
Petra VR (detail)
DIGITAL, WEB & VIRTUAL REALITY
Petra VR (detail)
DIGITAL, WEB & VIRTUAL REALITY
THE IDEA
To help reignite interest in this remarkable UNESCO World Heritage site, we launched a virtual Street View Trek of Petra. Anyone with an internet connection could hike through Petra complete with guided audio narration and rich SFX. A year later, we felt we could make this digital experience a little more immersive. So we decided to take the existing trek and reimagine it, making it compatible with Cardboard VR.
BRINGING THE TREK TO LIFE
Petra VR uses 360º mapping, aerial imagery, rich audio narration and interactive hotspots allowing users to explore Jordan’s beautiful red-rose city. Follow in the footsteps of the Nabateans on a guided tour that transports you to six of Petra’s most intriguing destinations. g.co/PetraVR
AWARDS AND CREDITS
ROLE
Art Direction / UI Design at Google BrandStudio
Apprentice Branding
A new menswear company was about to step into the limelight. Their brand was all about daring and hunger, ideas that are not commonly associated with “apprentice,” but are vital to being one.
Apprentice Branding
A new menswear company was about to step into the limelight. Their brand was all about daring and hunger, ideas that are not commonly associated with “apprentice,” but are vital to being one.