The Opportunity
Future-proof the Avon Rubber brand to ensure it reflects the role we play in our customers lives, and that it supports the corporate strategy today and tomorrow.

The Approach
The name “Avon Rubber” is frequently mistaken for Avon Cosmetics and does not align with the current or future strategy.

The Solution
Rename and rebrand Avon Rubber based on key insights and three territories.

Role Design Director (2020)
Agency House337
Year 2020

AGILE | STRONG | PROTECT

A sphere is a perfect 3D shape. On the inside, it creates a safe space. On the outside, it creates a protective shield. A sphere also calls to mind an ecosystem and all of Avon Rubber's products working together in harmony.