Cooke was looking to redefine and reinvigorate the Cooke brand image: retaining their clear, recognised premium positioning, built upon a heritage of quality and craftsmanship, whilst bringing it in to the 21st century through greater emphasis on innovation and technology.

We aimed to have the brand recognised as the pinnacle of excellence in modern film making; a brand that not only pushes itself but the wider film industry with it.

Role: Design Director (2021)