Google — Experiment
Google — Experiment
The Opportunity
Reignite interest in one of the world's most remarkable UNESCO Heritage sites.
The Approach
Take the existing Street View Trek and reimagine it for Cardboard VR — making it truly immersive.
The Solution
A 360º guided tour with audio narration, aerial imagery, and interactive hotspots across six destinations.
The idea
To help reignite interest in this remarkable UNESCO World Heritage site, we launched a virtual Street View Trek of Petra. Anyone with an internet connection could take a hike through Petra complete with guided audio narration and rich SFX.
A year later, we felt we could make this digital experience a little more immersive. So we decided to take the existing trek and reimagine it, making it compatible with Cardboard VR.
The experience
Petra VR uses 360º mapping, aerial imagery, rich audio narration and interactive hotspots allowing users to explore Jordan's beautiful red-rose city.
Follow in the footsteps of the Nabateans on a guided tour that transports you to six of Petra's most intriguing destinations.
Visit g.co/PetraVR"The ancient city, reimagined for the modern explorer."
Taking Petra's incredible existing Street View content and threading it into a coherent VR narrative required balancing rich media with a lightweight, accessible experience. The goal was immersion without friction — Google Cardboard in hand, Jordan at your feet.
Six destinations
Six of Petra's most intriguing sites — each unlocked through the app with its own guided audio story.