The Opportunity
There is a massive opportunity for targeting environmentally conscious customers. But people with an eco conscious mindset find it hard.

The Approach
We need to help people achieve their financial goals whilst helping them to behave in an environmentally friendly way.

The Solution
Introducing e by Santander, The first smart account that makes eco-friendly spending achievable, effortless and feel rewarding.

Role Design Director
Agency Engine
Year 2021

5 powerful features

Designed to make banking and eco-friendly choices effortless through an experience that’s second to none.

Understand your money’s footprint with a simple glance.

Get a snapshot of how eco-friendly your spending is, and where that puts you.

Savings made simple.

Create goal-based pots with customisable rules designed to make positive environmental impact as your savings grow.

Say hello to your green companion, Co.

Providing contextual and personalised alternatives that help you achieve your goals.

Understand the small changes that make a big difference.

Intelligently surfacing actionable insights and the means to reduce your money’s footprint.